An article entitled ‘Fictional Profiles, Real; Friends’ touches very sensitively on the matter of the amount of promotional material, fake fantasy profiles and more dangerously fraudulent profiles which exist is an issue. It then covers in more detail the problem with earlier profiles of the Office which I had discovered but am limited on knowledge about the programme. Stating the main confusion was between whether it was the character from the TV show or the actor the pages were supposed to be promoting and whether it was anything to do with the actual programme or not. The question is then posed “who controls the rights to a fake profile of a fictional character?”.