Cookery shows have longed used the Internet for one basic reason, to post up their recipes. People watch cookery shows not only to get ideas and inspiration, but generally because they don’t intend ton buying a cook book they will probably never use. An example of this would be the BBC’s Saturday Kitchen. Aired on a Saturday morning. Each week the Chef James Martin meets other culinary experts who share with him their recipes. Most people will sit and watch rather then jot down the ingredients and recipes. Later however when they realised something was a good idea or actually fancy trying something which they saw, the can easily access the Internet and get a full breakdown of the ingredients and step by step detailed instructions of how to accomplish a specific dish. These can then be printed out and kept for further use later on, so the audience are engaging with the show, and also building up a compendium of recipes. The website also allows and encourages easy access to sending the recipe to someone else via email.
Other similar programs with recipes up for grabs include Channel 4’s You are what you eat, ITV’s The Nigella Show, and the food slot on ITV’s This Morning.
The idea here is the sharing of knowledge as well as the encouragement to actually apply what you are watching. On this level as mentioned above, the audience thus engages with what they see maybe on the same day or a week later. Recipes on each website are easy to find and printer friendly. They are also detailed enough for even the most novice of Chef’s to follow. I do not see anywhere at this stage where I would see it applicable to host such a webpage, after all I am not going to write a book about the recipe of making film (although that could be another project entirely). But the notion of actively encouraging others to follow the same journey that I am about to, to produce something for the Internet intrigues me, as did Current TV and it’s attraction for its audience to feed in content.
