QVC or ‘Quality, Value and Convenience’ has aired on television across the world since 1986. It is a shopping channel which sells a wide variety of products. At has since utilised the Internet also having its own sites across the world and here in the UK. Where as the televised show recommends item by the hour or in half an hour slots, the Internet is the catalogue for its buyers and allows for easy online shopping. It makes life easier for those with busy life styles or those who find it hard to leave the home, or just those who are lazy and want the convenience of online shopping. Payment method is always by credit card or debit card.
A whole host of other television based shopping channels have also appeared on the Internet in competition with QVC including bidtv, ideal world and price-drop tv. All make like more convenient for the consumer bringing the shops closer to them.
Each webpage is very similar in set up, acting just like a catalogue, categorising different products into similar groups for easy access. Purchasing itself couldn’t be easier with step by step instructions. Some may it is a little too easy to sit at home and spend, and then just like at Christmas time, wait for that parcel to arrive with your new goodies in it. Nonetheless the website along with the television stations have all been designed with the consumer in mind, to place them in the right frame of mind to buy. Therefore it’s the audience’s needs in relation to my own as producer which must be matched for a wining formula to emerge.
