On August 1st 2005 Current TV, the first viewer created content network channel went to air. Created in part by Al Gore, this channel has no less then 30% of it’s programmes on a 24 hour network (that’s approximately 7 and a half hours each day) produced and voted on by its audience. Based on an initial idea from MTV in the early nineties it allows the everyday man to report on everyday events in a way that he/she sees it. They then upload it onto the website and the online community then choose the best of what’s been uploaded to be screened on television. In a sense it’s the biggest screening before air of a programme or short film. As it’s recommended by so many people it’s more the likely going to be worth watching if on an interesting topic. The website even offers tips and training about how to make the best of what you have to upload good content.This is a very unique and innovative way of giving ownership to the viewer and ensuring that not only are they not passive, but that they actually have the freedom to air their own views and to share this with the rest of
America and with the world (online). Current TV’s programmes consisted of short pod’s of around three to seven minutes created by citizen journalists and emerging filmmakers and although shunned by critics on the outset, with thanks to the rise of other viewer created mediums such as Youtube, Current TV has boomed and is now looking to go global.
This subject has been looked at in more detail in the research dossier in the appendix section. This is an amazing idea for television, which utilises the true power of the Internet. By screening its programmes on this medium first it acts as a filter for what is then later seen on the actual network. So for those who aren’t able to access the Internet they still get to see the best stuff. For those who don’t live in the states or can’t pick up a feed can still watch the best programmes on the Current TV websites. The whole idea is a universal one, let the people be part of what they watch and as a result the ownership and responsibility they take on with encourage them and others to watch the channel. As this channel gives the freedom to say what the people need to, it offers an untapped opinion of
middle America. With cameras and audio/visual equipment at rock bottom prices, it’s even easier now for people to get their hands on the basics to assist them with contributing. With regards to this notion, I once again look back at an idea I had around student created content on a student based channel that would not only voice their opinions and ideas, but would also act as a calling card for potential employees. At this stage however it still seems like a demanding task to raise such an idea and one which has no validation for potential. The idea of somehow getting interactive with the audience is important and using the Internet as a means of communicating their input or feedback I believe is essential. The television of today should be a dialogue rather then a passive activity.
